Males buying gifts of diamond jewellery for their family, friends, or loved ones often do not know what the person they are buying for actually likes to wear and would purchase for themselves. There exists a large range of diamond jewellery that women like to wear: diamond rings, diamond bracelets, diamond earrings, diamond pendants, diamond necklaces, and then of course the ever so beautiful loose diamond which can be set into any item of jewellery. Therefore all these choices make buying a gift for a woman extremely hard.

Diamonds are a symbol of friendship, love and commitment and are not a present that should be given without thought and careful planning. Therefore when purchasing a piece of diamond jewellery a man needs to know what he is getting himself into right from the beginning to ensure he not only buys the right type of diamond jewellery but that he buys something that she will love.

There exist 5 steps that should be followed by any man attempting to make a purchase of diamond jewellery. I believe that if these steps are followed you will be successful in your gift buying venture:

Step 1: Know what she likes

There is no point buying her a diamond necklace if she refuses to wear necklaces. This rule applies with all diamond jewellery items. Therefore narrowing down the type of jewellery to purchase is a must; so observe her. On several occasions take notice of the type of jewellery she likes to wear. It is a good idea to make an effort to see her at different times of the day and various levels of formality as she may not like to wear jewellery during the day however when she is going out at night she may wear a lot of jewellery.

Step 2: What colour and size jewellery does she wear?

Now that you have discovered the type of jewellery she actually wears it is time to look at the jewellery in more detail. If she wears earrings, what type of earrings does she wear, are they studs, hoops, or chandeliers? Are they big or small? Flashy or conservative? These are important characteristics to notice. If she wears rings, does she like a solitaire, a three stone setting, diamonds embedded into the ring or no diamonds at all? Now that you are becoming more accustomed to the type and size of jewellery she adorns you need to look at the colour. Does she wear yellow gold, white gold or even rose gold? It is very uncommon for females to wear a mixture of different colour gold jewellery. Therefore it is very important to buy her the gold colour she wears otherwise she will only wear the item out of courtesy not because she wants to. It is also good to know if she has any allergies to certain metals. For example if she is allergic to gold you might need to purchase platinum.

Step 3: Need to know her ring size (for ring purchases only)

If she likes to wear rings, you need to know what size ring she wears. It will make the gift much nicer if you buy the ring in the correct size so she can wear it straight away and does not have to get it resized.

Step 4: Learn about diamonds

Don't be fooled shop assistants can sell you a piece of jewellery which is extremely overrated and extremely over priced. Therefore if you are familiar with diamond education you will not be fooled. You need to learn about the 4Cs: cut, carat, clarity, and colour. With this information in hand you will know what the shop assistant is talking about and you may even have an understanding of the characteristics you would like her diamond jewellery to have.

Step 5: Start shopping

Now you have all the information you require it is time to find the perfect gift for her at the best price. I recommend checking online, you will be surprised how much time and money you can actually save by surfing the net.

Remember buying diamond jewellery is an investment; therefore you need to be well prepared and informed before buying any diamond jewellery. If you follow these 5 steps you will not only be well educated but you will purchase a beautiful piece of diamond jewellery that will be perfect for her and she will love.

Written by Eli Butbul
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